Social.
10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
12 valuable marketing lessons from Snapchat’s success
Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become…
Seth Godin: Nobody makes a purple cow by sticking with what’s safe
Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago,…
11 tips on how to optimise Pinterest pins for SEO
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with…
24 slightly depressing stats on the ‘fall’ of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last…
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted 'truths'. B2B can't work on Facebook or Pinterest. Instagram is a waste of…
Remembering Klout: how ‘influence’ has changed over the years
It may not be easy to consider yourself a social influencer, but this makes it more challenging, and usually more rewarding.
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that…
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the…
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of…
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential…
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in…
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
A comprehensive guide to advertising on Facebook
Facebook isn't new to advertising, but it seems to be moving in a very interesting direction by launching many new features that…
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if…
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have…
How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete,…
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of…
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth…
The hidden social media dangers for all businesses
Everyone is telling you to use social media – but who’s telling you to be careful?
The importance of relatability in social media marketing
Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that…
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be…
Why do brands pay lip service to social media?
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer…
How the UK’s top retailers are using social this Christmas
Christmas is a time for sharing - at least that’s what the social media teams of some of the country’s biggest retailers…
Exploring the correlation between social media and search rankings
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry…
Page 8 of 63