Social.
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance…
Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t…
Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing
Gigya aims to centralize company's user data into one cloud-based storage system to allow marketers to put the data to use instantly.…
Successful Crowdfunding Campaigns Aren’t About Cash, Says Shark Tank Winner
Before starting your crowdfunding campaign, be very clear about the purpose and what will resonate with many people. A clear, meaningful purpose…
A Cure For the C.O.L.D. (Casualty of Linking Distraction)
Working in the search industry, it's all too easy to think you're somehow falling behind if you aren’t on the bleeding edge…
5 Pieces of Damn Good Advice for Social Media Marketers
At the heart of things, social media marketing is about listening, learning, and communicating. If we can keep those things at the…
Why Email Marketing Shouldn’t be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social,…
LinkedIn Redesigns Company Pages, Lets You Pay to Feature Updates
LinkedIn's new featured update functionality gives brands the ability to more prominently display updates they want to highlight above the fold in…
Facebook Tests Collections Feature for Retailers
A new Facebook wishlist-type feature improves businesses' ability to advertise products targeted at user interests. Facebook Collections allows users to tag and…
Wearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’
Just when you thought Facebook couldn't get any more creepy and intrusive, it can now hug you in the street. Thanks to…