Social.
Marketing to the Mindset: How to Match Social Content to User Intent
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional…
Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will…
Going Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles,…
How to Use Facebook Custom Audiences
Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are…
7 Tips to Start Making Meaningful Connections on LinkedIn
Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to…
Bing Adds Klout As An Influencer and Vice Versa
Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar. And on Bing searches, the…
Men Cost Less to Reach with Facebook Ads, Click More
There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more…
LinkedIn Now Lets You Endorse Skills & Expertise of Your Connections
LinkedIn has introduced a feature that allows users to recognize professionals for their expertise. It allows users' connections to endorse one of…
Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing
Twitter made a change to their robots.txt file this month that will allow search engines like Google to crawl and index Twitter…
Facebook Adding Search History to Activity Log
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks,…