Social.
Twitter: Take Better Care of Our Private Information!
When you allow access to log-in to some website or application, you're also agreeing to let the developer who created this log-in access all your direct messages, and…
5 Tips to Kick Start Your Link Building via Social Media Monitoring
It's important to start your social media link building with a thorough review of existing social content. Here's how to find bloggers…
How to Create a Social Media Ad Buy on a Budget
With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple…
The New Business Intelligence of Social Media
Social media research, monitoring, and analytics: the tools, the top five measurable attributes, and how to use this data to improve your…
Visualizing the Social CRM Process
This simple six-step process will help you create a social customer relationship management strategy for your organization.
Social Search Circles — Nobody Knows the Pages I’ve Seen
All search is really social search. How subtracting "social" from "social search" prevents us from finding the pages we really want to…
Search and Social: Are You Missing Out?
Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search…
Social Media Marketing is a PR Function
The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well…
Search Trends: Digg vs. Reddit
Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers.
Social Search Optimization
Social objects are the new low-hanging fruit of search engine optimization. Apply some of the same SEO strategies you've used on traditional…
Interactions With Transactions: Understanding Social CRM
Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy…
Who Owns the Social Graph? That’s a Good Question!
Companies such as Facebook, Twitter, and LinkedIn hold the "master copy" of social graph data in persistent storage. But does that mean…
How Large Advertisers are Accelerating their SEO with Social Media – SES San Francisco
Hi, everyone. My name is Imelda and over the next few days, I’m going to be live blogging from SES San Francisco…
Marin Software Announces Applications for Managing Facebook Ads
Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Marin Search Marketer now offers advertisers and agencies the…
Targeting Your Facebook Messaging For the Greatest Impact
Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure…
Facebook SEO: Of Links and Likes
Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but…
Searching For the Perfect Purchase Process in Social Media, Real-Time Search
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
Econsultancy Research Finds Email Beats Social Media for Consumer Attention
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well,…
SMART Social Media ROI: Show me the Money!
Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone…
How Social Are Your Customers?
You need the right information about your customers' social media habits. Here's how you can find out where they spend their time…
Sex, Money, Fame & Glamour in Second Life
Second Life allows users to do things that are physically impossible and financially prohibitive in real life, so people can explore these…
10 Top Tips to Secure Social Media Success
Ready to start marketing your brand through social media? Then you really need to hurry up and get started.
Google’s Latest Move Toward Social Shopping
With Google's seller ratings, advertisers who practice good customer service will be rewarded and achieve better ROI on their digital marketing programs.
Of Fashion and Sociology: The Psychology of Second Life
One way we can peer into the psychology of Second Life, a world with no physical consequences, is to look at its…
How to Make Social Media Work for Your SMB
The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your…
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