Social.
Facebook PPC: Finally, True Demographic Targeting! (Part 2)
How to optimize for the best possible ROI in your Facebook PPC campaign.
Promising Numbers From Facebook Video Advertising
At OMMA Video, Brett Wilson, co-founder and CEO of TubeMogul, presented some new research on the tradeoffs between video ad types on…
Measuring Audience Engagement in Social Media
Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation.
9 Ways to Control Your Privacy on Social Media Sites
A look at the top ways online security experts say you can restore or maintain your privacy on social networking sites.
Social Ranking in Search — Opportunities and Potential Problems
Reinforcing existing preferences and biases is a concern, but truly personalized search will revolutionize the way people interact with the online world.
Facebook Privacy: What You Need to Know
Steps Facebook users and publishers can take to avoid letting private information get into the wrong hands.
Social Media: The Privacy and Security Repercussions
How risky is our online behavior? A closer look at social media's privacy and security vulnerabilities.
10 Things You Need to Know to Get Started on Twitter
Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use…
‘Facebook Privacy’ Searches Plummet
Keyword data indicates searchers have moved on or lost interest after outcries over Facebook's policy privacy and some online people publicly deleted…
What Can Social Media do for Your Small Business?
Social media can work as a marketing tool, if used wisely, and you can make sales directly from it. But it can…
Facebook PPC: Finally, True Demographic Targeting!
Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market…
Yahoo Steps Up Social And Content Strategy With Facebook Deal
After having integrated Twitter to its user interface, Yahoo announced it has also entered an agreement with Facebook to cross-share content and…
Search & Social Media in the Dutch Elections, Part 2: YouTube
Holland's political candidates have embraced YouTube this election, but are they using it well to have real discussions with voters, or are…
Search & Social Media in the Dutch Elections, Part 1: Twitter
Do Dutch politicians understand Twitter, and are they using it to interact and connect with voters? Part one of a series observing…
A Day in the Life of a Trending Topic
Looking to gain insight into real-time trending topics? Here's how you can use a real-time trending feature to track the development of…
What History Tells us About Facebook’s Potential as a Search Engine, Part 2
The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even could redefine…
How to be a Social Media Medic
Fixing a broken social media strategy takes a lot of hard work. Here are five tips on how to start repairing the…
Can Facebook Drive Great Traffic to Websites?
Data from April suggests maybe sites don't need to be as beholden to the big three search engines as we may think.
UK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay
Mark Hanson, Labour’s new media strategist and former associate editor of LabourHome.org, wangled me an invitation to a formal review of how…
Labour’s View: The Word-of-Mouth Election
Labour chose to use the Web to motivate and mobilise its supporters and activists. Everything Labour did in terms of new media…
Labour’s View: Motivate and Mobilise — the New Media Strategy
The Labour Party harnesses the efforts of its candidates alongside its online activists with the help of Twitter and Facebook.
UK Election 2010: Nick Clegg and the Liberal Democrats Win the Facebook Election
According to Benjamin Cohen of Channel 4 in the UK, “Nick Clegg and the Liberal Democrats win the Facebook election.” Film at…
Lib Dems’ View: How Much of an Internet General Election Has it Been?
Local U.K. online campaigning is more an evolution of existing political campaign than a whole new approach, and it's changing what an…
Social Media Influence on Consumer Behavior
Steps marketers should take to gain influencer status in social media channels.
What’s the Job of a Real-time Search Engine?
What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When…
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