Social.
Turning to Social Media & Search Engines for Smart Health Answers
How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out…
Second Life: New Year, New CEO… Big Mess
New Year, New CEO, New Problems: What thieves already know about the Name Game
Are You Losing Out On Targeted Social Media Traffic?
An overview of the top social media referrer sites, and a few best practices to help you in your social media marketing…
Using Social Media to Boost Search Rankings
Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your…
Health Gets Social in 2010
The role of social media in search results is influencing how health organizations attract and treat patients.
Who Is Using Google or Yahoo! to Search for Facebook or YouTube?
Yesterday, Experian Hitwise reported that the top 10 most-searched terms in 2010 were Facebook, Facebook login, YouTube, Craigslist, MySpace, Facebook.com, eBay, Yahoo,…
2011: The Year of Facebook
Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is…
6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”
Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will…
Data Visualization to Make Your Media Social
Many consider visual assets such as images, diagrams, illustrations, animation, video, as secondary marketing elements. However, people are most interested in sharing…
Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture
E-cards to virtual meals - how virtual goods have changed in 15 years.
What Does the Career Path of the Social Media Strategist Look Like?
The goal of social CRM is solving complex business challenges. A new survey examines whether social strategists have the right skills and…
Top 10 Twitter Trends of 2010
After analyzing 25 billion tweets that have been sent so far this year, Twitter this morning revealed the top 10 overall trends,…
It’s Time for True Social Media Analytics
A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential…
Virtuality & Mortality: Who Owns The Online Content We Create After We Die?
Laws beginning to recognize virtual property as part of estate planning.
Is Twitter Redefining Trending In Response To Pro-WikiLeaks Hacking?
Twitter seems to be changing the explanation of how their Trending Topics are chosen following the hacking of sites that have given…
10 Top Tips For Really Ramping up Retweets
When a post goes viral on Twitter, it can help your SEO and social media marketing. Here's how you can get people…
B2B Social Media Marketing — Does It Work?
Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies.
Search Engine Optimization in an Increasingly Social World
SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes…
Gods and Monsters: The Technology Gap and The Service Triangle in Second Life
How Second Life is coping with elements outside of their control, and how content creators need to adapt.
Second Life Tinfoil Hat Theory, Part 6: The Search For A Better Search Engine
How users gamed the search engine and why search is critical to Second Life.
Can Twitter Help Sell Cars and Other Big Ticket Items?
There's a fine line between making sales and annoying potential customers. Some dos and don'ts for promoting sales on Twitter.
7 Social Link Building Tips
A review of how social behavior can create valuable relationships and influence your link building efforts.
Facebook Announces Email Service Launch
Facebook announced the launch of its much discussed email service. So now anyone on Facebook can get an @facebook.com email address. And…
Game-Based Marketing: The Ever-Growing Trend in Social Media
How collecting, points, access, status, rewards, and the like are helping companies successfully "game-ify" their marketing.
Building a Social Media Predictive Model
After defining your social media goals and objectives, you need to begin to understand what it will take to meet them. Here's…
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