Social.
Brands Expected to Respond Within an Hour on Twitter [Study]
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but…
Pinterest Adds Related Pins for Better Discovery
Pinterest is adding "related pins" to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes…
Buffer’s Response to Hacking: A Study in Social Media Crisis Management
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social…
Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors
Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on…
Instagram Coming to Windows Phone 8 After Nokia’s ‘Screaming About It’ for 18 Months
Nokia announced Tuesday that Instagram is coming to Windows Phone 8 after a lot of begging by the phone company. A Nokia…
Facebook Retail Advertisers Averaging 152% ROI [Report]
Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the…
How Facebook Ads Help Deliver Big ROI for Magnolia Pictures
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve…
Facebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will now be…
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced…
Google Shared Endorsements Ads to Include User Names, Photos, Ratings, Comments
Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up…