Social.
Google to Send Out 100,000 Wave Invites
Beginning tomorrow (September 30), Google will send out 100,000 invites to Google Wave. The product has received a lot of buzz, both…
What Is Your ‘R’ for ROI in Social Media?
Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons…
Sage’s Twitter Promotion Experiment
How do people feel about selling or being sold in social media? Is charity one thing, but for-profit something different?
Will Social Media Drive a Web Without Walls?
The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social…
The Link Between Search and Social
Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found.…
Big Brands Missing from Social Media Ad List in June
Social media sites are gaining steam fast with about everyone but big-brand advertisers, according to June data from comScore.
Can Social Media Be Measured?
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly…
Have We Lost All Control?
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself…
Social, Search, and Branding
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise…
Socialnomics: It’s a People Driven Economy, Stupid.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still…