Social.
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off…
How to capitalize on Facebook mobile traffic – even with a poor mobile experience
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good…
Google Posts: GIFs and videos published directly to SERPs
Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be…
Optimization at the intersection of search, content, social, mobile and local in 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when…
How influencer marketing can benefit your SEO strategy
With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate…
Can Pinterest crack (and monetise) visual search?
Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has…
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
The ONLY lesson from every social media brand fail example ever
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
The social media marketing checklist your business needs in 2017
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.
10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows…