Social.
Interactions With Transactions: Understanding Social CRM
Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy…
Who Owns the Social Graph? That’s a Good Question!
Companies such as Facebook, Twitter, and LinkedIn hold the "master copy" of social graph data in persistent storage. But does that mean…
How Large Advertisers are Accelerating their SEO with Social Media – SES San Francisco
Hi, everyone. My name is Imelda and over the next few days, I’m going to be live blogging from SES San Francisco…
Marin Software Announces Applications for Managing Facebook Ads
Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Marin Search Marketer now offers advertisers and agencies the…
Targeting Your Facebook Messaging For the Greatest Impact
Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure…
Facebook SEO: Of Links and Likes
Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but…
Searching For the Perfect Purchase Process in Social Media, Real-Time Search
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
Econsultancy Research Finds Email Beats Social Media for Consumer Attention
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well,…
SMART Social Media ROI: Show me the Money!
Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone…
How Social Are Your Customers?
You need the right information about your customers' social media habits. Here's how you can find out where they spend their time…