Social.
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google…
How to get started with Twitter advertising
Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be…
A search marketer’s guide to using paid social media
SEO and social media would at first appear to be very different practices, especially when taking into account paid social advertising. However,…
What are the SEO benefits of social media?
Social media has a host of benefits in a marketing context, including brand recognition and presence, advertising, customer service, content marketing and…
Pinterest paid search: What you need to know to get started
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With…
Google Posts: Growing under the radar
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect…
How to effectively combine online and offline lead generation
In today's world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for…
The 2-step guide to driving sales with Pinterest
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness…
The most effective ways to respond to negative reviews
Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here's…
Three strategies for cracking the B2B code on Facebook
Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective. These assumptions, however, are quite…