Social.
Pinterest to Add Buy Button for Revenue Generation
Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version?
Has Google Turned up Social Signals as a Ranking Factor?
Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook…
Facebook “Add a Link” Feature to Rival Google
According to recent reports, Facebook is using its massive index of shared posts to allow users to add links to updates without…
Use Search and Social Media to Monitor TV Advertising
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
Here’s How Badly Google Is Killing Its Digital Media Competitors (for Now)
Google isn't just dominating search, but digital advertising across the board.
Fledgling App Uses Twitter’s Keyword Search to Win an Audience
Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.
Social and SEO Work Better Together
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Facebook Can Now Track Online Searches Out of App
Update to privacy policy means social media can see your online searches.
Snapchat Discover Signals Future SEO Changes
Will Snapchat's new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?
The Role of Search and Social for Super Bowl XLIX Advertisers
The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers…
Calling All Gentlemen! Pinterest Wants Your Business
Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal…
Master LinkedIn Search for Faster Access to People and Jobs
In order to support the demand for its platform, LinkedIn has been working to improve the functionality of its search.
The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted…
Facebook Drops Microsoft’s Bing to Do Its Own Search Thing
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
Examining Search and Social Behavior for Holiday Shopping
Here's a look at some search and social trends that occurred over the past few weeks, with a focus on Black Friday…
Facebook Upgrades Its Search Capability
Later this week, Facebook will roll out an enhanced Facebook Search that will allow users to search for specific posts.
What’s Next for Twitter Advertisers: Video, SEO, & Expanded Audience
In the coming year, look for a focus on native video, SEO, and syndication from the social media platform.
Twitter Lets Users Search for Every Public Tweet Ever Sent
Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of…
Facebook Quietly Debuts New Local Search and Discovery Tool
The social media platform has made its Places Discovery more useful as a local search and discovery tool.
Instagram Upgrades Search, Editing, and Explore Features
Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers.
3 Lessons Social Advertisers Can Learn From Search Marketing
As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of…
3 Ways to Form More Integrated Social and SEO Teams
Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage…
Facebook Ads: Lessons From the Trenches
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state…
Four Reasons Google+ Might Still Be Alive After All
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social…
Social Customer Service Secrets to Avoid Negative Search Results
Maintaining an effective strategy for customer service on social media will help to ensure that your brand doesn't accrue any negative search…
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