SEO.
Positive and Negative Link Baiting: The Risks and Rewards
Everything in SEO has gray area. Link bait is no different. If you create anything with the hope that it will serve as “Bait” for linkers, it’s link…
Keep Calm & Carry On Despite Google SSL Search Term Encryption
Richard Kirk, Head of SEO at Performics, took issue with a recent column on SEW and asked to post a rebuttal. Given…
7 SEO Friendly Site Features that Developers Often Miss
unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features…
Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]
A study examines the click-through rate and user behavior for Bing. Bing's top result gets 9.66 percent CTR, with the top page…
Search Personalization & the User Experience
As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.”…
Integrating SEO & PPC: 3 Areas to Explore
We're headed toward a more "organic" paid search experience. It’s in the best financial interests of Google to move click share towards…
Social Signals & SEO: Focus on Authority
When evaluating your social strategy from an SEO perspective, you need to focus on your own authority and relationships with other social…
9 Characteristics of an In-House SEO
A good in-house SEO is also expected to possess certain characteristics in their roles as thought leaders, salesmen, collaborators, educators, and synthesizers.…
Was the Google Panda 2.5 Panic Warranted?
Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own…
Top 10 SEO Myths… Dispelled
Keyword density doesn’t matter! [Insert Googler here] said it, so it must still be true! Stop paying for keywords that you rank…
10 Steps to a Successful SEO Migration Strategy
It’s important to set up permanent redirects from old pages to new ones in order to help search engines and users understand…
SEO Pricing Models: How Much Should You Charge?
SEO is unique to every website, competitive environment, client goal, and assets. It is ongoing with review and optimization. Here’s a look…
Google Issues Panda Update Alert
Google Spam Czar Matt Cutts tweeted the other day about more Panda updates coming and speculation is these may become regular. In…
Keyword Research: Dealing With Uncertainty
When selecting the keywords you want to rank for, you must take several factors into account. Preferably you’re able to calculate its…
Yup, I Got Slapped By Google Panda
An SEW Reader conducted a test to see if Google would rank their 'spammy' website. Taking RSS feeds from daily deal sites…
Link Bait Sucks…Except When It’s Awesome!
A piece of work that has been given a legitimate effort and the right amount of due diligence deserves links and the…
Latest Google Panda Update Favors Video, Big Brands, Google Properties
Panda is back. Google has confirmed a new iteration happened last week, and we've got a look at the latest winners and…
7 Steps Toward Google SERP Domination
Getting your site pages to rank on the first page is one thing, but what do you do once you get there?…
Business Wire Wins Press Release SEO Patent
Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business…
3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links
Don’t let a code freeze put your SEO initiatives on ice. Make the most of this holiday sales season by implementing a…
SEO: Success Through Delegation & Integration
If you’re an in-house e-commerce manager or SEO with little budget and time, delegation is huge. What are the other departments do…
Conductor Examines SEO Technology Impact on On-Page Auditing [STUDY]
A study by SEO software company Conductor, examines professionals’ on-page auditing practices and attitudes towards SEO technology. Are you auditing often enough…
A Simple Guide to What Makes a Good Link
A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible…
Google News: Key Ranking Factors [Study]
Google News ranking factors have long been shrouded in mystery. However, a recent report aims to penetrate that shroud by compiling survey…
8 Durable SEO Elements
To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are…
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