SEO.
Google issues guidelines on bloggers and links for freebies
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this…
Google is killing off PageRank from its Toolbar
As confirmed by Google's Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
What should I do when my site has been hit with a Google penalty?
What should you do when you've been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and…
Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results.
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is "how are these changes are going to affect…
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content…
Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret…
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google's 2015 mobile friendly update.
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on…
Money on the table: how search data can reveal new revenue opportunities
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here's an example from my own…
Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors –…
Six ways to improve your micro-targeted long-tail keyword strategy
Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful…
What is HTTP/2 and why should we care?
The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2.
Why accessibility is key for search and visibility
If you're involved with search visibility and SEO, you've no doubt thought about all sorts of ways to boost your site up…
Stop thinking about long-tail keywords and start focusing on searcher intent
Long-tail keywords have certainly received a heck of a lot of recognition for their value to marketers, but perhaps their time is…
Google has launched Accelerated Mobile Pages
It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand…
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the…
What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated…
Google is removing all Right Hand Side Ads on SERPs worldwide
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search…
Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to…
Which US sites gained the highest Google visibility in 2015?
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the…
Search engine bias: an analysis from the index
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is…
How to optimize images for SEO
There are many ways to make your articles easier to read on the web - lots of paragraph breaks, short snappy sentences,…
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