SEO.
How to capitalize on Voice Search and the death of the keyboard
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice…
Why your current SEO approach isn’t enough
Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of…
Which UK sites lost Google visibility in 2015?
We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it’s time to look at…
Are SEOs focusing on the wrong target?
We spend countless hours examining keywords, traffic volumes, recommended bids, but really what it comes down to is value to the user.
14 most important SEO tasks in order of priority
SEO can be overwhelming. Between local considerations, the right content in the right places, and various other on-page and off-page factors, it’s…
How hub pages and internal links are paying off for Mail Online
Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy.
How to use Facebook’s new Audience Optimization Targeting
Let's check out the new Audience Optimization Tool and see how – and if – it can help get my superbly crafted…
SEO basics: 22 essentials you need for optimizing your site
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that…
Google shows personal data within search results, tests ‘recent purchases’ feature
Earlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it’s…
Which UK domains gained the highest increase in Google visibility?
In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience and the…
Google doubles down on Product Listings Ads with expandable mega layout
Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown…
Google integrates Panda into the core ranking algorithm
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals…
International domain structures and SEO: what works best?
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites.
The power of evergreen content for SEO
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how…
What do you need to know about Voice Search?
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its…
Eight quick and easy user interaction hacks to boost your SEO performance
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online…
Three simple resolutions on how to do better SEO in 2016
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least…
11 biggest SEO trends and events of 2015
To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the…
SEW’s 10 most popular articles of 2015
Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced…
10 of the most popular SEW guest articles from 2015
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.
Comparison sites dominate UK online financial services market
Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back.
Is Penguin 4.0 coming in March 2016?
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be…
How US consumers are researching holiday gift ideas in 2015
With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for…
How hacking hurts your website’s ranking in search results
It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of…
Click-through rate (CTR) might beat PageRank for Google’s top search results
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google,…
Page 41 of 184