SEO.
5 B2B SEO Recommendations for the Dog Days of Summer
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are…
Matt Cutts: Google +1s Don’t Lead to Higher Ranking
A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer…
Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit
Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If…
Google’s Pure Spam Manual Action: Matt Cutts on How to Fix it
If your website has received a manual action notice called "Pure Spam", Google's Distinguished Engineer breaks down what it means and steps…
How Long Should You Wait Before Submitting a Reconsideration Request?
A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn't be…
How and When to Use 301 Redirects vs. Canonical
This post will focus on the two main methods of managing the redirection of a single page on your website – the…
The 5 Stages of Google Update Grief
Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process…
Matt Cutts Advises When to nofollow Widgets, Infographics
If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link…
Time for a New Definition of SEO
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance…
Vince: The Google Update We Should Be Talking About
Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps…