SEO.
Matt Cutts Shares 4 Ways Google Evaluates Paid Links
Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and…
So Why Did All Those Movie Sites Lose Google Search Traffic?
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright?…
5 Examples of ‘Spam Link Building Tactics’ Done Right
Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they…
Attention Small Business Owners: SEO Demands Your Involvement
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To…
Matt Cutts: Submit Scraper Sites That Outrank You on Google
If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where…
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short…
7 Things You May Not Know About Google’s Disavow Tool
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it…
Matt Cutts: EXIF Image Metadata is ‘Potentially’ a Google Search Ranking Factor
EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as…
Google Hammers Polish Link Networks
Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite…
How to Create Your Own Awards Show & Come Out an SEO Winner
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards…