SEO.
Rating the Super Bowl Advertisers’ SEO Record
The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
Don’t Waste Money on a So-Called SEO Specialist
American Express publishes advice not to waste money on SEO. The opinions in the following rant do not necessarily reflect those of…
Social Media 2.0 – Witness for the Defence
Social Media press releases have been the subject of many blog posts over the last year. IN November Greg Jarboe and Brian…
Does Social Media 2.0 deserve a second life?
Okay, okay, so I’ve already weighed in on the question, “Is the Social Media Press Release a Meatball Sundae?” Last November, I…
Super Bowl Advertiser Search Trends
For this year's big game, the winning advertisers will understand search and social media.
Super Bowl Advertisers Mostly Unprepared, Search-wise
It seems that every year it’s the same story. Advertisers pony up big bucks to create and air an ad during the…
The Other Side of the MS/Yahoo Deal
It’s pretty obvious that this is all about the ad dollars. But they only get those dollars because we all go online…
Recession-Proof Your Business by Building Links
The three don'ts of link building in social networks will save you from exile. How to use link building to make your…
Hospitality Social Media Marketing: Influence Critical Customer Reviews
UGC (User Generated Content), especially in the form of customer reviews, can send scads of excited visitors to your door credit card…
Using SEO for Reputation Management
SEO has a pivotal role in reputation management, as it can push down negative results and enhance positives in search results.
SEO for Reputation Management
Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for…
Measuring PR in cold, hard cash
If you haven’t read Mike Grehan’s ClickZ article, “Search and the changing face of public relations,” read it now. Among the many…
SEO Millionaire: Who Wants to Be One? – Part 2
Search Engine Watch asks the most popular question in our 10 year history. Response from SEOs? Outstanding.
Facebook Ads & Applications: Critical SEM Learning Curve
The New York Facebook Social Advertising Event Nov. 6, 2007 introduction from boy-wonder Mark Zuckerberg was a millennial harbinger of marketing-things-to-come. If…
Online Retail SEO: Holiday Shopping Seasonality
How important is seasonality to online retail SEO? How to plan for the 2008 holidays based on this year's SEO results and…
Facebook Drops Another Hurdle
Still looking for some attention from the social networks? Facebook delivered a new client library on Friday afternoon, which makes your widgets…
Interview: Craig Newmark on Online Real Estate Part 2
Craig Newmark is famous for more than Craigslist. I first heard him speak at Brad Inman’s real estate conference in New York…
Microsoft Launches New Ad Campaign for Live Search
In the spirit of its Ms. Dewey experiment, Microsoft has launched a new site, Left vs. Right, which pits opponents from two…
Interview: Craig Newmark on Online Real Estate
How did Craig become craig of craigslist fame? At Pubcon, Craig Newmark told the audience how he and Craigslist became famous enough…
SEO Millionaire: Who Wants to Be One?
Vertical search: Expedia vs. Orbitz vs. Travelocity. Google vs Wikipedia.
StumbleUpon Death Threats in eBay Social Network
Search marketers can enrage diehard members of social communities who want to keep marketers at bay. The result? Death threats, cyberterrorism, obscene…
Google Universal Search Makes SEO More Powerful
Google Universal Search: SEO wins and PPC loses. Here's why.
CMOs & VPs: Beware of IT Fiefdoms Ruling Marketing Roost
Have your inadvertently created an IT marketing fiefdom? Is your IT department in charge of seach engine marketing (SEM)? Have you got…
Search Engine Optimization 2008: Silence of the Lambs?
Search engine optimizers, or SEOs: experts in the art and science of SEO or search engine optimization. So are we hearing the…
Top 5 SEO and Link Building Challenges for 2008
What are the top five challenges SEOs and link builders face this year?
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