SEO.
Looking for an llms.txt generator? You probably don’t need one
Google says the file does not improve your search visibility. Here’s what generators actually do, when the file is useful, and how…
What is query fan-out? Explained in plain English
Query fan-out is when an AI search system takes your question and runs several related searches to help answer it.
Google AI Mode tests another new follow-up question format
Google AI Mode is testing a new follow-up format that directly asks users what they want before generating a new query, a…
Google moves Citations Panel toward the bottom of AI Mode
Google is showing a more detailed Citations Panel at the bottom of AI Mode results, featuring titles, descriptions, and images for cited…
One longer article or two separate pages? Google offers advice
A user asked how to decide between expanding an article or creating a new supporting one. John Mueller answer: there's often no…
Google clarifies how AI Overview impressions get counted
John Mueller clarified on Reddit how Google Search Console counts impressions for AI Overviews, explaining they're tracked as a block rather than…
Google tests new title box when hovering over links in ai mode
Google is testing a new hover design for anchor text links in AI Mode, showing a different format than the website icon…
Google AI Mode tests follow-up questions in table format
A new table format in Google's AI mode will reduce more clicks to publishers
Best SEO blogs: 6 I recommend after 20 years in publishing
My picks for keeping up with search, sharpening your SEO skills and making better decisions for your website.
Google Business Profile adds new photo verification method
Google Business Profile now has a new way to submit a business photo as part of verification. Ben Fisher spotted this and…