SEO.
Will Google Adwords Professionals Search Force Agencies To Get Certified?
Google has launched a beta search platform for those certified by the company as professionals who can help manage Adwords campaigns. People can look up by location and…
What is social media? Brian Boland, Facebook, elaborates at SES Chicago 2009
What is social media? When Chris Shipley announced BlogOn 2004, social media meant blogging and social networking. Today, the term has expanded…
SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009
Creative Commons Photo Credit Flickr/KayVee.INC The session title “SEO vs. PPC: The Ultimate Search Battle” insinuates some kind of inevitable victory of…
Link Building Basics: 3 Great Tips
Debra Mastaler's session as SES Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights.
Wordstream Launches Two Free Keyword Research Tools
The two tools are Keyword Niche Finder and Keyword Grouper. The concept behind both tools is grouping keywords together for easier search…
Social network search terms top Hitwise list for 4th straight year
Last month, “unfriend” was named Oxford Dictionary’s word of the year for 2009. This afternoon, our friends at Experian Hitwise analyzed the…
Why Bit.ly Pro & Twitter Contributors is great news for large publishers
Whether it is a good time or not to be in the publishing industry right now, is most likely a matter of…
Day one in a life without Google
Benjamin Ellis, a leading consultant for digital businesses and tech startups in the UK seems to be in the mood for being…
Measuring SEO Results
Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization…
Bing bing! Second round: time to change your search engine or switch your browser?
Coincidence or not, in the wake of Firefox recommending their users switch to Bing, Google launched a nationwide campaign advertising Chrome in…
7 deadly sins of landing pages Recap from SES Chicago
Landing page optimization is paramount to a successful enterprise. However, most upper management teams within companies are blind to the fact that…
Search Analytics Recap from SES Chicago 2009
“You can’t make money in web analytics just by looking at reports.” With that, SES Advisor and New York Times bestselling author…
The Demise of SEO Won’t Be Caused by Personalization
Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user…
Google Updates Mobile App for iPhone
Google has updated their mobile app for the iPhone. And yes, Apple has actually approved this one. Here’s what to expect in…
Rethinking your Link Marketing Strategies
Tips for improving your rankings for budgets of all sizes.
Google’s Speed Tracer Identifies Performance Problems (Go, Speed Tracer, Go!)
The new tool is a Chrome extension. You may remember Chrome extensions were launched into Beta yesterday – but they’re not yet…
Reputation Management: Own the Top 10 Results for your Brand
Owning as much real estate in the SERPs as possible for mentions of a brand is a basic, fundamental element of controlling…
Meet The New Director, Search Engine Watch – Jonathan Allen.
Today I’m delighted to welcome the newly appointed Director, Search Engine Watch, Jonathan Allen. He joins the New York team from Incisive…
Tickets and Pies
Push the conversion rates of your promotions into the stratosphere using these tips.
SES Chicago Preview by Grant Crowell – Images & Optimization
I had the opportunity to interview my fellow panelists on the Search Engine Strategies Chicago conference session, Images & Optimization, taking place…
Google to Murdoch: Here’s Your Hat, What’s Your Hurry?
As I reported a few weeks back, News Corp. Chief Executive Rupert Murdoch said his company was considering blocking Google from being…
Google Makes it Easy for Rupert Murdoch to “De-Index” from News Search
Google is attempting to appease paid content providers with a couple of new updates to news search features. First up, they’ve added…
Four New Signals in Search
Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social…
SES, Chicago, a great showcase platform.
I’m back at my desk after an excellent SES conference in Berlin last week. This was the first time in Berlin and…
Signs of Recovery? Online Shopping Up 11% on Black Friday
comScore is releasing its first round of data for the 2009 Christmas shopping season, and the news is much better than last…
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