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SEO.

Organic search strategy, algorithm updates, and the craft of being found. 5,003 articles
Latest in SEO

Google adds existing AI and snippet controls to its Search sharing guide

The October 21 revision brings site-wide AI choices and page-level preview rules into one guide.

By Martin Ashmere · 23 Oct 2026

SEO

PHP patches 2 critical flaws that put WordPress servers at risk

Ask your host to confirm the fixed build, even if WordPress Site Health recommends your PHP version.

By Martin Ashmere · 22 Oct 2026

SEO

Google tests moving the share button in AI Overviews

Google is testing a new position for the share button on AI Overviews, moving it from the bottom icon row to the…

By Sachin Patel · 22 Oct 2026

SEO

Google appears to remove AI Overview labels from desktop results

Google may be testing AI Overviews without the usual “AI Overview” label on desktop search results, with Glenn Gabe first spotting the…

By Sachin Patel · 21 Oct 2026

SEO

Google AI Mode tests two responses and asks users to pick the better one

Google AI Mode is testing a feature that shows two responses to the same query and asks users to choose which one…

By Sachin Patel · 21 Oct 2026

SEO

Bing tests new product listing design with two images on mobile

Bing is testing a new mobile organic search result layout that displays two product images instead of the usual single image next…

By Sachin Patel · 20 Oct 2026

SEO

Google tests removing the line below the header in search results

Google appears to be testing the removal of the thin line below the header in search results, though it’s unclear whether it’s…

By Sachin Patel · 20 Oct 2026

SEO

Google tests AI Mode side panel in Search results

Google is showing an AI Mode side panel next to Search results, which displayed a ‘signed out’ message in Incognito and may…

By Sachin Patel · 20 Oct 2026

SEO

Semrush says Google is feeding rank trackers bad results, but impact is limited

Google is serving swapped results to scrapers. Semrush, AccuRanker and Nozzle explain what it does to ranking data.

By Martin Ashmere · 19 Oct 2026

SEO

ChatGPT tests large product carousel with Shop now buttons

ChatGPT is testing a larger product carousel with black ‘Shop now’ buttons, plus longer ‘Shop now’ buttons on regular product results, for…

By Sachin Patel · 19 Oct 2026

SEO

Bing tests blue hover highlight for sitelinks

Bing is testing a hover effect that highlights each sitelink in a blue box, the latest in a run of sitelink design…

By Sachin Patel · 19 Oct 2026