SEO.
Reciprocal links in SEO: when linking back becomes a problem
Two websites can recommend each other for good reasons. Here’s how to tell when a useful connection has become a link exchange you should avoid.
Google adds Dive deeper feature to Discover feed
Google is testing a new 'Dive deeper' feature in Discover that surfaces related stories, community reactions, and original reporting, starting with video…
Google AI Mode now showing more organic products for ecommerce queries
Google AI Mode appears to be showing more organic products for ecommerce queries, part of a broader pattern of AI Mode product…
Google Homepage tests new hover animation on + icon
Google's homepage is testing a subtle new hover animation on its '+' icon a small but notable tweak to the search experience.
Google now showing AI Mode button within the search bar above results
Google is now showing an AI Mode button directly within the search bar above results, a placement not previously seen and possibly…
Bing tests new human verification method before showing results
Bing is testing a new 'One Last Step' human verification screen before displaying search results, part of a broader trend of search…
Google tests What people are saying in AI Mode
Google is testing a “What people are saying” section within AI Mode. Previously, this feature appeared only in the main “All” tab…
Google tests new ‘More’ blue label in free listings, redirects to websites
Google is testing a more prominent 'More >' blue label in free listings, alongside a change where clicking the product carousel now…
Bing tests sidebar navigation on desktop for ecommerce queries
Bing is testing sidebar category navigation for ecommerce queries on desktop, following a similar approach Google introduced back in 2022.
How to fix a suspended Google Business Profile
Check the restriction, correct your business details, and prepare your evidence before submitting an appeal.
Looking for an llms.txt generator? You probably don’t need one
Google says the file does not improve your search visibility. Here’s what generators actually do, when the file is useful, and how…
What is query fan-out? Explained in plain English
Query fan-out is when an AI search system takes your question and runs several related searches to help answer it.
Google AI Mode tests another new follow-up question format
Google AI Mode is testing a new follow-up format that directly asks users what they want before generating a new query, a…
Google moves Citations Panel toward the bottom of AI Mode
Google is showing a more detailed Citations Panel at the bottom of AI Mode results, featuring titles, descriptions, and images for cited…
One longer article or two separate pages? Google offers advice
A user asked how to decide between expanding an article or creating a new supporting one. John Mueller answer: there's often no…
Google clarifies how AI Overview impressions get counted
John Mueller clarified on Reddit how Google Search Console counts impressions for AI Overviews, explaining they're tracked as a block rather than…
Google tests new title box when hovering over links in ai mode
Google is testing a new hover design for anchor text links in AI Mode, showing a different format than the website icon…
Google AI Mode tests follow-up questions in table format
A new table format in Google's AI mode will reduce more clicks to publishers
Best SEO blogs: 6 I recommend after 20 years in publishing
My picks for keeping up with search, sharpening your SEO skills and making better decisions for your website.
Google Business Profile adds new photo verification method
Google Business Profile now has a new way to submit a business photo as part of verification. Ben Fisher spotted this and…
How I used Fable 5.1 to spot likely automated queries in Google Search Console
Recently Google Search Console is showing some weird queries, which are highly unlikely to be something which a real human user is…
Google responds to user who lost ranking after disavowing backlinks
A user posted on Reddit describing a ranking drop after using Google’s Disavow Tool, asking for advice on recovery. Here’s what he…
August 2026 Spam Update impacted French SEOs
Google started rolling out August 2026 Spam Update on 18 August 2026 (12:30 PM ET) and the rollout was completed on 21…
Google Search Console social properties show strange search queries
Google Search Console recently introduced a new feature that allows property owners to see performance data for their social accounts. This property…
Google Analytics missing data for September 1
Google Analytics appears to be missing data for September 1. We’re seeing complaints about this on Google Analytics Forums, and after checking…
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