PPC.
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in…
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
10 remarketing facts that will supercharge your PPC strategy
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome…
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m…
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and…
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on…
A comprehensive guide to advertising on Facebook
Facebook isn't new to advertising, but it seems to be moving in a very interesting direction by launching many new features that…
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page…
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the…