PPC.
Paid Search Helps the Smithsonian Institution Increase Revenues
One of the best things about living in the DC area is taking advantage of ALL that the Smithsonian Institution has to…
Survey: Growth of PPC Spending Looks Healthy
Although a new survey of 87 media industry execs by Media Post and Deutsche Bank: Media Execs Bullish On Ad Spending, focuses…
Good Clickthroughs Like Getting An Ad Discount
Brand Discounts at the Major Engines has Kevin Lee talking about a brand discount, but don’t get excited that big brands are…
Don’t Hate Search
I Hate Search from David Cohen at ClickZ posits the self-admitted conspiracy idea that if search engines made free listings better, then…
Search May Not Be From Branding, But It Will Still Pull Branding Spend
Hmm. Reading MediaPost today, I came across Graydon Carter Disses Search Ads. That’s Vanity Fair Graydon Carter, who seems to think the…
IAB Report: Search Ads Account for 40% of Ad Sales During First Half of 2005
Via a thread in the Search Engine Watch Forums, news from the Interactive Advertising Bureau and PriceWaterHouseCoopers about online ad spending in…
Paid Search to Displace Online Display Ads by 2010
Paid search will garner more revenue share than online display advertistments within five years, according to a new market forecast by Jupiter…
CPA, Cost-Per-Action, As Click Fraud Solution?
Last month, Putting an End to Click Fraud at iMedia Connection had Ron Belanger pushing the idea that CPA — cost per…
Class Action Suit On Click Fraud STILL To Stay In Arkansas
Google Suit Sent Back to State Court from the Associated Press notes that a class-action lawsuit against Google, Yahoo and other search…
Sponsored Search Links Accounted for 34% of Online Ad Impressions During One Week Period
Some new numbers released today show that search sponsored links made up 34 percent, or nearly 13 billion, of online advertising impressions…