PPC.
Marketers Find Google Ads Slightly More Effective Than Yahoo & Well Above MSN
Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN from MediaPost reports on an Outsell survey of 1,200 advertisers last…
Mazda Taps Into Pontiac TV & Search Ads Again
Remember the post earlier about Pontiac telling people to search for them on Google? What I loved especially about that was it…
The Challenges of Marketing in the Search Tail
The search tail, the group of queries that are relatively unique, offer major opportunities for savvy search marketers, but effectively taking advantage…
How to Handle Yahoo’s Shorter Ad Descriptions
Last week, shorter ads descriptions came to Yahoo as Danny points out in this post. To assist with the change, Kevin Lee’s…
Are Search Advertisers Paying More than they Need To?
Kevin Newcomb reports in the Clickz story: Search Ad Auction Models Flawed, Economists Say, that a new research paper reports that, “advertisers…
Search Spend Was Up Last Quarter
New online spending stats from a Deutsche Bank survey of 60 media executives found that last quarter (Oct-Dec. 2005), 65 percent said…
Shorter Ads Coming To Yahoo This Week
SEMs Welcome Shorter Yahoo! Ads covers the move this week by Yahoo to shorten ads to from 190 to 70 characters and…
YACFA: Yet Another Click Fraud Article & A New Click Fraud Test Underway
How Click Fraud Could Swallow the Internet from Wired delivers unto us Yet Another Click Fraud Article (forthwith known as YACFA) with…
Malik Looks at Issues for Google AdSense and Other Ad Programs in 2006
Om Malik has compliled and written an excellent post that discusses what might be some big issues for AdSense and other programs…
New Issue Of Information Science Publication Focuses On “Paid Search”
Here’s a bunch of new reading for your reading lists. The December/Januaury Issue of the Bulletin of the American Society for Information…