PPC.
New Year Will Bring New Look to Yahoo Search Results Pages; Shorter Descriptions for Sponsored Listings
Several people (thank you) have shared with us a copy of an email that was sent to Yahoo Search Marketing customers this…
Big Guys Crowd Out Little Guys in SEM Arena; Some Branding Focused Advertisers Willing to Spend “Whatever” It Takes
The Media Post article: Search Execs: Big Brands Muscling Out Small Players, reports on comments made at the SG Cowen Internet Conference…
TiVo To Offer TV Ad Search
TiVo Users Soon Can Search for Ads from the Wall Street Journal covers a new "feature" from TiVo planned for next spring…
Yahoo Search Marketing Searches for a Content Specialist
I spend some time each week reviewing job openings at Yahoo, Google, and other search companies. Sometimes, these listings can provide clues…
Yahoo Testing Pay Per Call In US
Yahoo Testing Pay Per Call has member Webvisitor reporting that Ingenio is telling him that Yahoo is testing the company’s pay-per-call solution.…
Yahoo Lowers Ad Deposit To $5
First Yahoo eliminated its $20 per month minimum spend requirement for search ads last month. Now today, the Yahoo Search Blog has…
Oct. 2005 Keyword Prices Stay Flat From Last Month, Drop From Last Year
Fathom Online has released figures from its latest Keyword Price Index showing that prices overall stayed about the same as last month,…
Major Ad Networks Working on Behavioral Targeting
We already have the ability to target ads in relatively sophisticated ways, with various types of matching schemes, as well as geotargeting,…
AlmondNet Gains Second Search Behavioral Ad Patent
AlmondNet has gained a second patent related to delivering up ads across the web based on things a person has searched for.…
Yahoo Drops $20 Monthly Minimum Spend Requirement
Over in our SEW Forums, Yahoo announced in the Yahoo Eliminating $20 Minimum PPC Spend thread that the $20 monthly minimum spend…