PPC.
Move Over Dave Pasternack. Travelocity’s Glueck Wants The Hot Seat
It is amazing that even at the C level, the ability to make sweeping comments may show lack of knowledge – but…
Panama Ad Ranking Algo Explained
Confused by the new ad ranking algorithm in Yahoo’s Panama platform? Kevin Lee provides a good illustration in his ClickZ column today,…
John Marshall and Eric Enge Talk About Click Fraud
Clicktracks is well known as a significant player in the analytics space, and is in particular well known for the click fraud…
Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter
How paid listings on Yahoo, Google AdWords and Microsoft adCenter can get your site visible to searchers within days.
PPC Wish Lists, Part 3
Kevin Lee wraps up his PPC advertisers’ wishlist for search engines in his ClickZ column today. Included in the final installment are…
The State of Paid Search in the U.K.
At SES London last month, search providers and agencies discussed the latest happenings in paid search.
Early Returns Encouraging for Panama
Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a…
More Early Yahoo Panama Results
As more early results roll in, it appears that Yahoo’s Panama platform is delivering as promised, improving ad performance for big-brand marketers…
Time to Put the Pipe Wrench Away? Semel Says: “We Fixed the Plumbing”
Speaking to a group of investors at the Morgan Stanley Technology Conference today, Yahoo’s CEO Terry Semel said the company spent most…
More Search Engine Wishes
In his ClickZ column today, Kevin Lee continues his look at Search Engine Wish Lists, with requests for search engines for things…