PPC.
One Disgruntled Consumer, One Effective Solution
A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact on your…
A Week in the Life of a Paid Search Marketer
See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks you through…
Yahoo to Require Short Descriptions
Beginning in May, Yahoo will require advertisers to provide a short, 70-character description for all ad descriptions, while making the current 190-character…
Search Retargeting Worth a Second Look?
Want to combine some of the benefits of search marketing with display ads? Search retargeting may be just what you’re looking for,…
Desperately Seeking Stats to Prove the Value of Branded Keywords
Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on…
Judge Approves Yahoo Click Fraud Settlement
A judge has approved the proposed settlement reached nine months ago in a class action case brought against Yahoo by Checkmate Strategic…
Panama Working Better Than Expected?
After Yahoo CEO Terry Semel crowed last week about the success of Panama, a Wall Street analyst now adds to Yahoo’s merriment…
Yahoo Steps Up Click Fraud Efforts
A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
Yahoo Renews Click Fraud Prevention Efforts
Yahoo today put a renewed focus on fighting click fraud by appointing Yahoo vet Reggie Davis as the new VP of marketplace…
Buying Your Way In: Search Engine Advertising Chart
Do search engines sell listings? Yes. Should searchers fear this? Not necessarily. Paid listings generate revenue for search engines, which in turn…