PPC.
How Do You React to a Media Blitz?
Ups and downs in search activity and success metrics are often related to activity in other media channels, such as TV, radio,…
Can Google Analytics Be Evil?
Tony Wright has a question for you about Google Analytics. Like most marketers, he preferred third party analytics tools due to data…
Yahoo Combining Search And Display
Yahoo has announced it is combining search and display under one department. Heading up this newly formed division of North American Sales…
Yahoo Moves to Short Descriptions
As Yahoo announced in April, Yahoo has begun requiring advertisers to provide a short, 70-character description for all ad descriptions. Previously, advertisers…
The Five Characteristics of Highly Effective PPC Specialists
As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five characteristics of…
Priming Your Quality Score to Boost Campaign Results
The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide…
Are Bid Management Tools Dead?
Are bid management tools still useful, or have they outlived their purpose?
Yahoo! Distributing Overture Settlemtent Funds
I received 5 emails from Yahoo today. Upon opening them I found out I was over $11,000 richer. The largess came from…
Five Tips for Hiring a Paid Search Agency
Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to…
No Conversion in Yahoo’s Quality-Based Bidding
Speculations were high on what elements went into Yahoo’s Quality Bid-based pricing since they announced the change two days ago. People thought…