PPC.
Making the Case for Portfolio Based Bid Management Tools
Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers…
Yahoo Launches Quality-Based Pricing
At 6 p.m. PT tonight, Yahoo! Search Marketing will begin to roll out quality-based pricing across its sponsored search and contextual listings…
Portfolio Based Bid Management vs. Keyword Based
Latest in my interview series was a fascinating chat with Anil Kamath, the CTO of Efficient Frontier. I have long been a…
Setting Campaign Goals and Metrics for Success
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright…
In the Mix: Search in the Overall Marketing Mix
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But…
Search Still Leads Online Ad Spending
According to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), search advertising made up 40…
SEW Experts: Ego Bidding Gone Wild
In today’s Search Ads column, “Ego Bidding Gone Wild,” Tony Wright talks about the danger of ego-bidding and how to stop a…
Ego Bidding Gone Wild
What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the danger of…
Fair Isaac Click Fraud Report Spreads False Alarm
Media reports (including Search Engine Watch’s) saying Fair Isaac Corp. (FIC) reported industry-wide click fraud at 10 to 15 percent are not…
Fair Isaac Pegs Billed Click Fraud at 10-15% – IN VERY LIMITED CASES
I’ve updated this post with several clarifications. I’ve also blogged separately about how these numbers should be looked at, in Fair Isaac…