PPC.
Geo-Targeting Isn’t Just for Local Businesses Anymore
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While…
New LookSmart Tool Automatically Optimizes Best-Converting Ads
LookSmart is releasing a new tool that automatically serves up the best converting ad in a campaign group. Think of it as…
PPC Bid Management 101
A review of bid management tools that are available to help you manage, track, and analyze PPC campaigns across search engines, best…
Using Geo-Targeting to Boost Your PPC Results
Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find…
Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign.…
Effective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal…
Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler…
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid…
Are Competitors Clicking on Your PPC Ads?
Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Wouldn't it be…
Click Forensics Launches New Traffic Quality Management Platform
Click Forensics today unveiled a newly-architected version of its traffic quality management platform. Here’s what to expect: Click Forensics Site Score –…