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SEO News.

Get the latest SEO news, Google algorithm updates, search ranking changes and AI search developments from Search Engine Watch. We cover Google Search, Search Console, Google Ads, Bing, ChatGPT, AI Overviews and emerging search platforms – explaining what changed, why it matters and how it could affect organic traffic, paid visibility and your wider search marketing strategy. 429 articles
Latest in SEO News

Bing has retired its legacy SOAP and POX Webmaster APIs

Bing Webmaster Tools officially retired its legacy SOAP and POX/HTTP APIs on August 31, 2026. If you missed this, and your integration was still calling those endpoints, requests…

By Sachin Patel · 04 Sep 2026

SEO News

Yahoo keeps expanding AI across its search results

Yahoo continues pushing more AI into its search results. Yahoo previously launched Yahoo Scout within its SERP, and now Yahoo is testing…

By Sachin Patel · 02 Sep 2026

SEO News

Wave of unsolicited password reset requests hits thousands of X accounts

A widespread wave of unsolicited password reset emails has targeted thousands of accounts on X (formerly Twitter), including high-profile crypto personalities, journalists,…

By Radu Tyrsina · 01 Sep 2026

SEO News

LinkedIn’s ‘AI slop’ button is rolling out more widely to comments

Users can now flag low-effort or likely automated replies directly from the comment menu.

By Radu Tyrsina · 01 Sep 2026

SEO News

Instagram will reduce reach for AI influencers that don’t disclose they’re AI

You can still use AI on Instagram. You just can’t use it to invent an entire person and quietly hope nobody notices.

By Radu Tyrsina · 01 Sep 2026

SEO News

Google tests new anti bot verification button in search

Google is testing a new human verification method within search. Initially, the button appears grey, and once verification is complete, it turns…

By Sachin Patel · 01 Sep 2026

SEO News

Google tests new memory popup in AI Mode

Google is now testing a new popup at the bottom of AI Mode: “Get more tailored responses. Ask AI Mode to remember…

By Sachin Patel · 01 Sep 2026

SEO News

Why the EU now regulates ChatGPT as a search engine

The decision does not declare ChatGPT a Google-sized search competitor. It places OpenAI’s search features under the EU’s toughest tier of platform…

By Radu Tyrsina · 01 Sep 2026

SEO News

ChatGPT is down: millions of users facing error codes as OpenAI scrambles for a fix

Yes, it’s not just you. ChatGPT is experiencing a major global outage, leaving thousands of users unable to send prompts or load…

By Radu Tyrsina · 31 Aug 2026

SEO News

Google drops show more button, pushes users into AI Mode

Google continues pushing users toward AI Mode. In this recent test, Google isn’t showing a “Show more” button for some queries. Chris…

By Sachin Patel · 29 Aug 2026

SEO News

SerpApi files to dismiss Google’s amended lawsuit again

Back in July, a federal court dismissed Google’s lawsuit against SerpApi. Google came back with an amended complaint, and now SerpApi has…

By Sachin Patel · 28 Aug 2026

SEO News

Semrush launches official connector for Claude

Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use Semrush marketing…

By Sachin Patel · 28 Aug 2026

SEO News

Google launches three new travel features in AI Mode

Google has launched three new features for travel planning and booking within AI Mode. Google shared these updates through a blog post.…

By Sachin Patel · 28 Aug 2026

SEO News

Google asks what feature users want next in AI Mode

Google Robby Stein posted a simple question on X, asking users what they want in AI Mode. He wrote: “If you could…

By Sachin Patel · 27 Aug 2026

SEO News

Search Engine Watch is back: a new independent chapter begins

Thirty years after a webmaster’s question became Search Engine Watch, the publication is under new independent ownership. Here is what we owe…

By Radu Tyrsina · 24 Aug 2026

SEO News

Is Google changing its homepage buttons again?

Google appears to be making more changes to its homepage design. A couple of weeks ago, we covered Google adding new buttons…

By Sachin Patel · 24 Aug 2026

SEO News

Reddit citations in ChatGPT Search drop over 86%

AI search and analytics company PromptWatch is reporting a sharp drop in how often Reddit gets cited in ChatGPT Search down by…

By Sachin patel · 22 Aug 2026

SEO News

Google tests moving the search bar position on the results page

Google appears to be testing another change to where the search bar sits on the results page. Previously, the search bar started…

By Sachin Patel · 22 Aug 2026

SEO News

Google adds new personalization features across Search, Discover, and News

Google announced new personalization features across Search, Discover, and Google News. The goal is to give users more control over their preferred…

By Sachin patel · 21 Aug 2026

SEO News

Similarweb can now track ads inside ChatGPT and Google AI Mode

Similarweb says it can now track ads appearing across ChatGPT and Google AI search experiences. Its new AI Ads product provides competitive…

By Sachin Patel · 20 Aug 2026

SEO News

OpenAI expands ChatGPT ads to 31 European countries

OpenAI announced on August 18th that it will expand ads to 31 European countries. The countries include Germany, France, Spain, Italy, Sweden,…

By Sachin patel · 20 Aug 2026

SEO News

AI Overview cites self-serving listicles, but skips the brand that ranks itself #1

Harpreet flagged something odd in a Google AI Overview and shared it on X, pointing out that the AIO cited four self-serving…

By Sachin Patel · 19 Aug 2026

SEO News

Google Trends adds interactive maps and regional breakdowns

Google Search Central announced on linkedin that Google Trends has added new interactive maps and regional breakdowns within its Explore section. This…

By Sachin Patel · 19 Aug 2026

SEO News

Google Analytics is down, real-time reporting isn’t working

Google Analytics appears to be experiencing issues for some users today, with our tests showing real time considerably low The outage appears…

By Mayank · 19 Aug 2026

SEO News

Yahoo tests follow-up queries and blue hyperlinks in Yahoo Scout

Yahoo is testing follow-up queries and blue hyperlinks within Yahoo Scout. We spotted these changes, though we can’t say for certain they’re…

By Sachin Patel · 19 Aug 2026

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