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SEO News.

Get the latest SEO news, Google algorithm updates, search ranking changes and AI search developments from Search Engine Watch. We cover Google Search, Search Console, Google Ads, Bing, ChatGPT, AI Overviews and emerging search platforms – explaining what changed, why it matters and how it could affect organic traffic, paid visibility and your wider search marketing strategy. 365 articles
Latest in SEO News

Google and Facebook back Berners-Lee’s Case #ForTheWeb

Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's efforts to create a contract for…

By Kimberly Collins · 07 Nov 2018

SEO News

How to migrate web hosts without losing SEO

A step-by-step guide one how to choose your new hosting platform, create a backup, migrate your web host, and update DNS records…

By Lucy Barret · 01 Oct 2018

SEO News

What Google’s E-A-T score means for ecommerce

When it comes to ecommerce, shopping pages are of primary concern, and E-A-T functions differently for them than it would for a…

By Manish Dudharejia · 07 Sep 2018

SEO News

Best tools for monitoring backlinks

A great link building strategy works wonders for the SEO performance of a website. If not monitored properly, the presence of bad…

By Pawan Sahu · 05 Sep 2018

SEO News

7 Off-page SEO techniques to build your website’s reputation and visibility

Tips for moving beyond internal SEO to build links and reputation across external sites.

By Kim Kosaka · 04 Sep 2018

SEO News

Getting personal with SEO: how to use search behavior to transform your campaign

In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative…

By Polly Pospelova · 29 Aug 2018

SEO News

The evolution of search: succeeding in today’s digital ecosystem – part 2

This is the second part of our series about the future of search, considering further the outputs of the fundamental changes to…

By Ric Rodriguez · 27 Aug 2018

SEO News

How to create an optimized career page for your website

We look closer at the do's and don'ts on how to create an SEO optimized career page for your website.

By Matt Finch · 24 Aug 2018

SEO News

Mary Meeker’s Report 2018: the internet trends to watch out for

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new…

By Tereza Litsa · 01 Jun 2018

SEO News

10 Google updates you may have missed

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some…

By Clark Boyd · 18 Jan 2018

SEO News

What does Google’s “Speed Update” mean for mobile?

Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google's "Speed Update",…

By Rebecca Sentance · 18 Jan 2018

SEO News

6 innovative new search engines to keep an eye on

As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders…

By Amanda DiSilvestro · 29 Nov 2017

SEO News

Google Shopping: What do marketers need to know about the latest updates?

In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product…

By Clark Boyd · 08 Nov 2017

SEO News

Pinterest paid search: What you need to know to get started

Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With…

By Clark Boyd · 24 Oct 2017

SEO News

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage…

By Clark Boyd · 21 Jul 2017

SEO News

Google fined $2.7 billion by E.U. in anti-trust ruling

Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving…

By Clark Boyd · 27 Jun 2017

SEO News

5 most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

By Chris Camps · 05 May 2017

SEO News

Four most interesting search marketing news stories of the week

This week, Google's new "suggested clip" feature in search results shows how far its ability to search within videos has improved, and…

By Rebecca Sentance · 21 Apr 2017

SEO News

How can marketers optimize for Google’s new “similar items” feature?

Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items…

By Clark Boyd · 12 Apr 2017

SEO News

Google launches Fact Check in search results worldwide

After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work,…

By Clark Boyd · 10 Apr 2017

SEO News

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week,…

By Tereza Litsa · 07 Apr 2017

SEO News

Google Chrome SSL certificate proposal could affect millions of websites

Millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as…

By Al Roberts · 31 Mar 2017

SEO News

Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to…

By Al Roberts · 23 Mar 2017

SEO News

Google brings emoji back to the SERPs 😍🙌💯

Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove…

By Clark Boyd · 22 Feb 2017

SEO News

Six most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

By Rebecca Sentance · 27 Jan 2017

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