SEO News.
How to keep the ‘person’ in ‘personalization’ without being a creep
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
The state of influencer marketing in 2016
Before Vine's popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
Why retail needs to prepare for digital transformation
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it…
Five of the most interesting search marketing news stories of the week
It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search…
Why technical SEO is so much more than just ‘make-up’
Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy. I was prompted to write…
Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it…
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead…
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Four of the most interesting search marketing news stories of the week
It's Friday, so welcome to our weekly round up of search marketing and related news.
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year,…
Hybrid SEO: bright futures for personal & professional career progression
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of…
Does Google look at anchor text in internal links?
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of…
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
BBC Food website closure: what have we lost and who stands to benefit?
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains…
Google has banned payday loan PPC ads, but who benefits?
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short…
Is it game over for PRs when it comes to link building?
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to…
Google Ad 4-pack now shown for 23% of all online search topics
Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid…
Why you NEED to raise organic CTR (and 4 ways to do it)
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within…
The Marketing Immediacy Mantra: how to deliver excellent real-time experiences
Engaging consumers in the moment is becoming a top goal for direct marketers; however, unless marketers are able to deliver value with…
Three research-driven PPC tips for the automotive industry
If you’re an automaker or car dealer, 2016 should be a good year for sales.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Do 50% of adults really not recognise ads in search results?
Around half of adults are unable to recognise ads in Google's search results, according to a survey.
New research reveals enterprise content marketing trends in 2016
Joe Puluzzi has released the CMI's latest research into enterprise content marketing, and it's well worth sharing, so I thought I'd discuss…
How will online advertisers and retailers benefit from Google AdWords redesign?
In this mobile-first world, Google is continuously monitoring the growth of usage on mobile devices and looking for ways to improve advertiser’s…
Google manual action penalties were due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. …
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