Mobile.
Google Adds AdMob Mobile App Inventory to AdWords
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The…
Global Mobile Search Ad Spend Tops $3.2 Billion in 2011
The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just…
Facebook Adds Mobile Sponsored Stories Options
In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately.…
Google Buys Quickoffice to Bolster Google Apps
Google has acquired London-based mobile productivity firm Quickoffice in a bid to bolster its Apps platform. The company said that it had…
Video Boosts Mobile Ad Engagement Rates [Study]
In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The…
Mobile Targeting Definitions Every Marketer Must Know
The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is…
Google Updates Search App for iPhone, iPad
Google has released a new version of its iPhone search app, boasting a revamped interface, full screen image searches and improved search…
Mobile Local Monetization: How & Where is it Happening?
How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many…
12 Must-Have Apps for the Mobile Community Manager
Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of…
Google-Motorola Deal Gains China’s Approval
Google has confirmed that Chinese authorities have approved its $12.5 billion acquisition of Motorola. The deal is expected to be closed by…