Mobile.
Foursquare Post Check-in Ads Launch With Captain Morgan, Toys “R” Us, Comic-Con
Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is…
Nearly 90% of Gas & Convenience Mobile Searches Result in Purchase [Study]
Staying mobile is important to smartphone and tablet users, and findings released by Telmetrics and xAd show the gas and convenience store…
Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic…
Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI
With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead…
BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users…
Google Overhauls Android Maps App
Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users…
Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile…
KISSMetrics Introduces My Analytics, A New Mobile Google Analytics Checker
The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews,…
The Mobile #PR Hookup: Telling Brand Stories & Optimizing News
A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected…
Augmented Reality & SEO: Search in an Annotated World
AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how…