Mobile.
The Page Speed update: what SEOs need to know
Google now uses real user measurements to assess mobile page speed. Aleh Barysevich performed an experiment to measure what impact this change, and the Speed Update in general,…
SEO strategies and keyword rankings: mobile versus desktop
Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains…
Will ASOS’ visual search tool revolutionize the retail industry?
The visual search ecosystem is growing rapidly, with innovations from Google, Amazon, eBay, AliExpress and Wayfair. And 1 year on from the…
Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities
Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts - but there are a number of proactive steps to…
Getting started with Accelerated Mobile Pages: 5 helpful guides
The Accelerated Mobile Pages framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on…
Google brings AMP to email: What does this mean for email marketing?
Google has announced that its open-source project Accelerated Mobile Pages will be coming to email, as part of its plan to turn…
How Progressive Web Apps could rule mobile ecommerce in 2018
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and…
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It's been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
The mobile marketing checklist you need for 2018
In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. An efficiently launched and well-run mobile…
What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google's "Speed Update",…
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics…
Mobile-first indexing in 2018: 3 things SEO professionals should do right now
With 2018 now upon us, there is a need to prepare for the upcoming update to Google's search index to prioritize mobile…
How to get mobile SEO for voice search right
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to…
How to carry out a mobile SEO audit on your site
Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s…
Smart shopping season checklists: Mobile and desktop, content and SEO
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the…
4 common mistakes that tank responsive mobile conversion
About 10 years ago, just two screen sizes accounted for 77% of all web usage. Fast-forward to today, and things are very…
The 5 best tools to develop a mobile-first SEO strategy
Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of…
How does Bing’s voice search compare to Google’s?
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does…
What is Google Stamp and what will it mean for marketers?
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a…
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult…
How to optimize featured snippets for voice search
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply,…
Why SEOs can’t afford to wait around for a mobile-first index
SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and…
Mobile SEO: The 3 areas that really matter for SEO performance
Mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow,…
What do we know so far about Google’s new homepage?
Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage…
Visual search: Everything you need to know (so far)
Visual search is one of the most complex and fiercely competed sectors of our industry. Here's a review of the key players,…
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