Mobile.
The ultimate law of mobile site design: Entertain users and drive conversion
Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by designing your…
Progressive Web Apps versus Android Instant Apps: Which is better for marketers?
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no…
The ultimate guide to mobile technical SEO
Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website - so…
How to reduce the impact of images on your mobile site speed
With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering…
Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
Google's Accelerated Mobile Pages and Facebook's Instant Articles are both lightning-fast takes on the mobile web. But Google unveiled some stats at…
How to optimize your mobile site speed: Testing for issues
The size of webpages sent to mobile phones has quadrupled in just five years, causing a major problem for webmasters and SEOs…
Voice search: A digital space race
Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next…
Optimizing for voice assistants: Why actions speak louder than words
The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we've been dreaming about…
How video impacts mobile web performance and UX, part 3: detecting and remedying issues
This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience…
Google I/O: What’s going on with Progressive Web Apps?
At Google's developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats…
How video impacts mobile web performance and UX, part 2: autoplay and audio
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In…
How marketers can position their company to grow with Generation Z
Compared to millennials, who were mobile pioneers, Gen Z teens - current 13-17 year olds - are mobile natives. A report by…
How video impacts mobile web performance and UX, part 1: data and download speed
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but…
Top tips on voice search: Artificial Intelligence, location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards…
Mobile-First Indexing: Everything we know, and how it could affect you
For the past five to six months the search industry has been buzzing with talk around Google's mobile-first index. In the midst…
The future of voice search: “Ubiquitous and seamless”
These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved…
How to capitalize on Facebook mobile traffic – even with a poor mobile experience
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good…
Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed.…
Understanding voice search: What are the implications for marketers?
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact…
Can Google get users on board with “shortcuts in search”?
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on…
Optimization at the intersection of search, content, social, mobile and local in 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when…
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we've taken a hands-on…
How to get started with 360-degree content for Virtual Reality
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple…
What we can learn from the latest trends in voice search
Voice search is already a fast-rising trend in the search industry, and its latest developments indicate that it's starting to win ground…
What’s been going on with Google’s mobile indexing?
Back in October, Google announced the impending rollout of a mobile-first search index which has had SEOs scrambling to prepare their businesses.…
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