Mobile.
Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google's mobile-friendly ranking signal and the 'Possum' algorithm update impacting local search, 2016 was an interesting year for…
8 Tips for a Simplified Local SEO Strategy in the New Year
Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments,…
The Rise of Emoji and Google’s Mobile-First Movement
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals,…
How neuroscience can help increase engagement with mobile users
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way…
How marketing will change when 5G and VR collide
5G networks are expected to start rolling out this coming year and will likely be standard in 2018.
Mobile ad fraud: how agencies and advertisers can spot, combat and kill it
Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts…
Ad fraud: mobile advertising accounts for nearly half of digital spend, but it comes at a price
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know…
Nine mobile trends to help you stand out in 2017 and beyond
The way we ask for information is changing. The way we optimise must change too.
Google’s mobile-first index: how to prepare your business
The important news that we have all been waiting for, Google has finally announced mobile-first indexing.
Why local matters, even for national advertisers
There's been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
Reader survey: calling all mobile marketing technology firms, agencies & service providers
We're inviting all mobile marketing technology companies, service providers and agencies to be a part of our inaugural Mobile Marketing Reader Survey.
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS…
Worldwide mobile internet use surpasses desktop for the first time ever
Mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.
Three reasons you might not need Google AMP after all
Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still…
Publishers are struggling with AMP page monetization
The Wall Street Journal is reporting that many publishers using AMP are seeing these pages generate substantially less revenue than their non-AMP…
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search…
Where is Google heading with mobile local search?
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search…
Is Google killing mobile organic search?
Click-through rates for websites depend a great deal on their position in organic search results.
Google Search Index set to go ‘mobile-first’ within months
Google has announced that it will soon be splitting its index between mobile and desktop.
Five mobile must-haves to impact the customer journey this holiday season
According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this…
Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12…
Understanding the impact of speech recognition software on search
As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but…
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared…
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
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