- 4
- articles
- 2019
- on Search Engine Watch
- PPC
- most covered
Author
Mike Ncube
2019
PPC
Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads' strategy…
Industry
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key…
PPC
How Google Ads is fighting click fraud
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google…
PPC
PPC advertising: Eight questions your boss will ask
Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions…