Mobile.
Google Rumored to Be Planning Wireless Service
The tech giant reportedly wants to force networks to offer better mobile speeds and prices.
The New Normal in 2015: ASO Strategies, RTB, & Programmatic Marketing
Most industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But…
Yes, People Shop on Their Phones Now. Get Used to It!
Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end…
Move Over Mobile, 2015 Is the Year of the Consumer
Spend your time going back to the roots of the consumer you’re targeting and let’s make 2015 the year we put people…
Bing Integrates AMBER Alerts and Updates Local Search on Mobile
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If…
Microsoft Adds Shake & Search Feature to Torque 2.0
Based on consumer feedback, Microsoft has made tweaks to the app and introduced Torque 2.0 for Android phones.
Using “Mobile” Tools in Your SEO Strategy
As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how…
Google Officially Debuts “Mobile-Friendly” Labels
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
What Does Apple’s iAd Global Expansion Mean for Search Marketers?
As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.
Mobile Ad Spend Skyrockets as Mobile Search Volume Grows
Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money…
Google Mobile Usability Report IDs Website Issues That Drive Away Business
Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a…
seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR),…
Mobile Ad Revenues Soar as Search and Directories Flatten Out
The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising…
Teens Love Google Voice Search
A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once…
Android’s New Feature Paves Way for Apps Replacing Web
Google's new App Trial technology may prove to make mobile Web browsing, and mobile search, obsolete.
Mobile, the Ultimate Shopping Assistant, Says Google
The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?!
Google Testing “Not Mobile-Friendly” Icons
The tech giant is testing the new icons in its mobile search results.
Sit Back and Let Google Make Plans for You
Now, the updated Google app can help you plan your next date or discover where to dine out when traveling.
Cross-Device Measurement: Believe the Hype
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness,…
Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com
The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction,…
How Top Restaurants Serve Up and Stack Up in Mobile SEO
The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience…
Cortana Makes Her Way to Windows 9
Microsoft will bring the digital assistant to desktop users in an effort to provide a more "mobile"-like experience on all platforms.
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within…
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…
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