Mobile.
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance.
Google Search App Adds Ability to Easily Switch Languages in Voice Search
Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding…
Mobile App Metrics: Attributed Install vs. Assisted Install
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is…
New App-Based Search Engine Startup Relcy Tries to Reset SEO
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to…
Google Analytics Now Available for iOS
You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has…
New Google Mobile Alert: Websites Using Flash May Not Work on Your Device
Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google…
Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2,…
3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help…
Mobile Site Configuration 101: How to Choose
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of…
Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and…
Google Search for Android: “OK, Google” and Audio History
Google Search 3.5.14 has added a number of enhancements. Among them are the voice search feature "OK,Google" and Audio History.
2 New Google Mobile Search Tests: Larger Titles & Info Cards
Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries…
67% of Travel & Hospitality Brands Use Dedicated Mobile Sites
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive…
Mobile Advertising Measurement: Winning the Long Game
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the…
Google Adds One-Click Music App Integration
Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the…
How Responsive Design Increases the Results of Your Online Marketing
You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you…
Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily…
Google Warns Smartphone Searchers About Homepage Redirects
When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results,…
Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device
Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and…
60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants,…
The Difference Between App to App and Web to App Advertising
Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to…
Google Updates PageSpeed Insights Tools With User Experience Rules
Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors.…
How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's…
How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience
BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic…
7 Reasons You Need to Update Your Google Maps App
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for…
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