Mobile.
How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing…
Google Faces New Mobile Search Monopoly Antitrust Lawsuit
A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and…
Google, Where’s My Car? Google Now Adds New Parking Location Card
Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of…
Dive Into Google AdWords New Mobile App Promotion Capabilities
Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional…
Pinterest Unveils Guided Search for Mobile Devices
Pinterest announced a new way for people to discover the social platform's content through "guided search," which presents various categories of things…
Yahoo Wants Google’s Spot as the Default iOS Search Engine
Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking…
Google Expands App Indexing
Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the…
Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]
The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how…
Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}
A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks…
Android Wear: Google Reveals New Wearable Tech
Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as…
Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop…
Social Media Monetization in a ‘Mobile First’ World
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's…
Does Mobile Search Really Matter?
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of…
30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than…
Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January
AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google…
Amazon Flow Ups the Search Ante With Augmented Reality
Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase…
Google on How to Reach Consumers Across Devices at SES London 2014
The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can…
Facebook Tests Mobile Graph Search
Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption…
How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner…
Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location…
Global Mobile Advertising Opportunities: Brazil. Russia, India & China
Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of…
Google Changes Smartphone User-Agent
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an…
5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested…
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing.…
Google Glass Driving Case Thrown Out of Court
A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge…
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