Local.
Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop.…
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it's no surprise that many businesses take their online reviews…
Five ways to use local SEO even when you don’t have a physical premise
How can a business stand out in local SEO with no physical premise? Is it even possible?
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in…
Are retailers missing the mark on m-commerce?
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making…
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against…
Will Pokémon GO become a marketing platform for local businesses?
Nintendo's Pokémon Go, a free augmented reality (AR) mobile game, is on fire.
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve…
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on…