Local.
Foursquare Splits App in Two, Separates Local Search From Check-ins
Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application…
Google Supports New Schema for Multiple Business Phone Numbers
Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers (for customer service, technical support, billing…
80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The…
73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]
The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the…
Google Madness: The Elite Eight of Google+ Local Tips
Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places…
3 Non-SEO Tips for Small Businesses Scared of Google Penalties
If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially…
Trust is the Most Valuable Currency Online, Is It Your Top Priority?
Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus…
Eight ways to do local SEO without content marketing
Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and…
Link Building Basics for International Search Engine Optimization
Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search…
Show Me the Menu: Google Now Displays Restaurant Menus in Search Results
You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results,…
How Easy is it to Spam Google Places for Business? The FBI Knows
A network engineer intentionally created fake business listings for the FBI and Secret Service without them knowing to prove a point to…
Google Places Updates Quality Guidelines to Include Business Descriptor
Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business…
5 New Features of the New Google Maps
If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is…
Yelp Gets a Facelift, Puts Visual Content Front and Center
Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place…
Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success
Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary…
Yahoo-Yelp Partnership on the Horizon?
The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost…
Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has…
4 Tactics to Drive Incremental Local SEO Performance
After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification,…
Google Adds 1,000+ New Categories to Places Dashboard
Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses…
Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO…
Yahoo Updates Its Local Search Results
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become…
Yelp CEO Confirms Sting Operations to Clean up Paid Reviews
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat…
Yelp: Court Ruling on Anonymous Customer Reviews ‘Could Have a Chilling Effect on Free Speech’
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a…
4 Local Search Tactics That Will Matter More in 2014
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare;…
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