Local.
9 Things You Must Update When Moving Your Business Location
If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to update your online presence can be…
Expanding from Local to National SEO with Google Trends
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local…
Pinterest Explores Local Marketing with ‘Place Pins’
"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places…
315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179…
Google Penguin Got You Down? Work on Customer Service
You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do…
Link Building 101: Local Link Building
Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are…
Foursquare Self-Serve Ads Now Open to All Local Businesses
Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40…
Google Doesn’t Consider Geolocation Techniques Spam
If you serve country-specific content to end users, you won't be penalized as long as you make sure that what you serve…
4 Terrifying Local Search Marketing & SEO Mistakes
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of…
Bing Ads Express Manages Paid Search for Local Businesses
Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start…
4 Google Carousel Optimization Tips
Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new…
Google Adds Local Availability, Local Storefront for Product Listing Ads
Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local…
Google Gives Advice on How to Expand Your Website to More Languages
Considering expansion into different countries and languages? Google's Maile Ohye offers some great advice and best practices for expanding into additional languages…
Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter…
Fine Tuning Your Local Keyword Research Using Google Trends
Local keyword research is often tricky due to low query volumes. And if you're just starting out, you may not have analytics…
Google Street View Takes You Into CERN
"We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek…
How Will Voice Search Change SEO for Local Stores & Global Enterprises?
Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize…
The Future of Local Search: 5 Layers of Local
Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing…
How to Build Links With Location Relevance
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most…
Why Local PPC Needs Call Tracking
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show…
Google Places for Business vs. Google+ Local
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't…
International SEO: Top-Level Domains, Subdomains & Subdirectories
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your…
Yelp Gets Bad Reviews From Small Business Owners in Los Angeles
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to…
Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top…
Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts
Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch…
Page 9 of 41