Local.
How Manual Citation Building Compares to Automated Listing Management Tools
Citation building is an imperative process for local SEO. This can help you determine whether automated listing management tools or a manual…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention…
Alphabet Creates More Localization Opportunities, Says Forrester
A new Forrester report discusses how restructuring under Alphabet could help Google fix its issues in Europe an China, as well as…
SMBs Don’t Prioritize SEO
According to new research from the Small Business Authority, only 17 percent of small business owners invest in SEO. This is often…
Google Local Pack Is 233 Percent More Important
Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made?…
Beyond Listing Management: Why You Need a Location Data Strategy
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data…
Testing the International Googlebot, Simplified
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and…
Yelp Earnings Report Shows Strength In Mobile Search
Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by…
YP Product Centralizes Advertising Experience
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.