Local.
5 Ways to Localize Social to Boost Relevance and Exposure
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure businesses with multiple locations…
Local Search: How to Rank on Google in 2013 [Survey]
Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the…
Google Shows Reviews in New Search Overlay, Offers ‘Perks’ to Reviewers
When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those…
Matt Cutts: Be Careful About How You Choose Your ccTLDs
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need…
Google Relaunches the Zagat Experience on the Web and for Mobile
Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone.…
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow…
Pros & Cons of Directly Translating Multilingual Content vs. Using a Native Writer
Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and…
How to Start a Realistic International SEO Campaign
A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many…
Local Keyword Research: 3 Ways to Use Google
The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to…
6 Big Mistakes Companies Make in SoLoMo Marketing Efforts
Change is a constant, but you can stay on the right path by making sure you include contact information on your site,…
Yelp’s New Wordmap Helps You Avoid Hipsters
Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit.…
Getting Started With Bing Places: A Step-by-Step Guide
Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply…
Google Local Carousel Results: Where Do Users Click Most?
Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the…
Local Business Reviews Read By 85% of Consumers [Survey]
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review…
Local Search Key Vendors, Best Practices & Steps to Success
The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of…
Is Bing Places for Business Better Than Google+ Local?
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making…
Twitter Buys Spindle, Targeting Local Businesses
Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your…
Google Officially Launches Local Results Carousel
When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel…
Yahoo Launches Localworks, a Listing Management Tool for Small Business
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their…
Local Link Building: An Easy Win
Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national…
SEO Into 2014: The Irreversible Changes in Google’s Products
Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO…
Yahoo Local: How to Set Up & Optimize Your Business Listing
Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local…
Global Online Payment Methods
Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority…
Google AdWords Express Gets a Facelift
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords…
Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer…
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