Local.
The Future of Online Ads: Location, Location, Location
Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search…
Making the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they…
Search Engines Top Source for Local Search
When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey…
When will ROBO’s Time Come?
"Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of…
Google Maps Adds Comprehensive NYC Transit Directions
Riding the subway, hopping the ferry, and catching the train just got easier in the New York City metropolitan area. Google Maps…
Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to…
Street View and Walking Directions Added to Google Maps for Mobile
Google has added Street View and walking directions to its mobile maps. This will be especially useful for those of you lucky…
Google Adds Some Cities to Georgia Maps; Still Can’t Find Abkhazia
Recently, I examined various online maps for their ability to provide data in the country of Georgia, a Caucasus state which was…
For Local Search, It’s All About the Online-Offline Gap
The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume…
MapQuest Partners with Citysearch for Comprehensive Search Results
In February, AOL announced a partnership with Citysearch to distribute its data across its network. Now, MapQuest has announced that it is…