Local.
Superpages.com Revises Ad Algorithm
Idearc’s Superpages.com, a local search service based on Verizon’s yellow pages directory, is changing the way it displays ads. Using an algorithm that makes it more closely resemble…
Google’s Long March Towards Taking Over the Advertising Universe
Kevin Newcomb reported earlier on Google’s earnings announcement, adding to the never ending string of news from the Googleverse – most recently…
Getting Found in Local Search
If the intent of your business is to bring customers to your location, considering local search during the site-building and optimization process…
Ruminations at the Close of SES
A Successful SES New York has come to a close. After catching our breath, there will be lots to write about from…
Miva Usurps Google in the Publishing Industry
Here at SES New York, I had the chance to sit down with Alex Vlasto, head of global communications for Miva. The…
SES Coverage: Blending Advertising and Social Networking
SES New York has kicked off with lots of interesting sessions, most notably in the conference’s new ClickZ track led by Rebecca…
Idearc to Add-on SEM Services
Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services include pay-per-click campaign…
Google Maps Now Mashable
Google has made it easier to create customized maps with a new MyMaps feature. Similar to features recently added by Ask.com in…
Mobile, Video Star at Kelsey’s Local Search Show
At The Kelsey Group’s recent Drilling Down on Local conference, the local search buzz was all about video and mobile. SEW blogger…
Topix Relaunches as Citizen Journalism Site
Topix is repositioning and relaunching its local news aggregation site as a citizen journalism network. It’s also dropped the “.net” and will…
ZipLocal Brings Local Search 2.0 to Canada
Today I had the chance to talk to Elaine Kunda, CEO of Toronto based local search site ZipLocal, which launched earlier this…
Local Video Advertising on the Move
After catching my breath after The Kelsey Group’s Drilling Down on Local ’07 conference (and catching up with other things), it’s (finally)…
Idearc Launches TV Campaign
The local search space is heating up, and now one player is moving the fight to TV. Idearc Media, the owner of…
Innovectra Launches LeadStream
Local search consultancy Innovectra is launching a local search product today at the Kelsey Group’s “Drilling Down on Local” event. The new…
Skype Lanches v. 3.1, with Local Search Features
Skype officially launched version 3.1 earlier this week. As we wrote about in the post Skype’s One-Two Punch a few weeks ago,…
Google’s Local Business Center and the Webification of SMBs
More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes…
The Webification of SMBs
The recent enhancements to Google’s Local Business Center is the latest example of companies engaging in what Kelsey Group analyst Michael Boland…
Google and Microsoft Rumors: Implications for Mobile Local Search
Rumors continue to swirl this week about a potential Microsoft acquisition of Tellme. This was first reported by TechCrunch back in February.…
More on Google’s Local Business Center: Solving the “Last Block Problem”
After thinking more about the enhancements to Google’s Local Business Center, I realized a benefit that was overlooked in one of the…
Google Enhances its Local Business Center
Google announced today that it has added a few new features to its Local Business Center, the place where businesses can enter…
AskCity Adds Search-Enabled Drawing Tools
Ask.com is adding new tools to define a geographic search area by drawing on a map to its AskCity local search product.…
Superpages Adds Virtual Earth Maps
Superpages.com, fresh off a deal with Local.com and launch of a new sales office, has upgraded its mapping capabilities by partnering with…
Local Search, IYP Set to Grow
A new report from the Kelsey Group forecasts print yellow pages, IYP and local search growth over the next five years, showing…
Local.com to Distribute Superpages Ads
Local.com has added another local content provider to its site. This time it’s Superpages, the former Verizon property that recently spun out…
Using MoLo to find a Mocha
Starbucks is often the first example used when someone tries to explain the benefits (or detriments, depending on your outlook) of location…
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