Local.
Has Mobile Local Search Finally Arrived?
Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but…
What Can TV Learn from Search?
A few television and cable companies appear to have taken a page from the online marketing playbook. But if television networks are…
Local Search for Little Biz
For many small businesses, commercial transactions don't take place on the Web. Anything that you'd traditionally look for in the print yellow…
Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and…
Human Flesh Search Engines in China
In China, vigilantes use the Internet as a “human flesh search engine” to find and punish people who publish material they consider…
Google Maps Easter Egg Discovered
Google Maps features a very funny Google Easter Egg. Ask for directions from an address in Australia to an address in the…
Google Launches Google Map Maker
How many maps would a mapmaker make if a mapmaker could make maps online? Google will soon have the answer. Today Google…
Hot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of…
Google Mobile Advertising on the Content Network
Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on…
The 3G iPhone: Good Things Come in Threes
Social media has been positioned by many as a killer app for mobile, along with local search. The combination of all three…
Google Maps Adds Richer Data to Search
Adding richer data to search results is a bit of a trend, and now Google Maps is jumping on the bandwagon. The…
Google Mobile Advertising: Start Now!
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising…
Marchex Consolidates Ad Platforms
Marchex has announced the consolidation of its local ad platforms into one solution which is being called Adhere. The new platform will…
Winning the Local Search Battle – Part 2
Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword…
World’s First Search Engine For Hostels Launches
TFTHostels.com is the world’s first hostel search engine. It combines the directories of all major hostel booking websites into a single interface,…
Google Mobile Advertising: It’s Time to Start
Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs…
Winning the Local Search Battle
Consumers are shifting from "what to buy" category searches to "where to buy" phrases. With that specificity comes a higher propensity to…
Google Maps Spotcrime.com Mashup
No, this isn’t the latest update of Google Maps Guide to Grand Theft Auto IV. This is the real deal: Manhattan crime…
The Challenge of Mobile Web Analytics
One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a…
Superpages.com Launches Desktop Widget
Superpages.com has launched a Yahoo! Widget to provide easy local searching. The results come up right in the widget and once a…
Google Maps Grand Theft Auto 4 (GTA 4): Your Google Guide to Liberty City
Grand Theft Auto 4 sales topped half a billion dollars during its first week of release, earning about 5 times as much…
Black, White, and Blue all Over
The LA Times is in the midst of an aggressive online product rollout. If anyone should be able to build solid local…
Google, Baidu, Sohu Search Engines Spanked by People’s Republic of China
The Chinese government claims search engines are spying on the People’s Republic via online mapping. Communist Chinese officials are worried satellite maps…
Avoid the Pitfalls of Mobile Marketing
The advertising potential of mobile now resembles that of the early days of the Internet in both variety of search options available…
GreenDimes & Google Earth Gang Green: Sic Google Transit Gloria Mundi
Happy Google Earth-A-Palooza Day! As the search engine with the biggest carbon footprint on the planet, Google celebrates Earth Day with more…
Page 25 of 41