Local.
Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top…
Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts
Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch…
5 Ways to Localize Social to Boost Relevance and Exposure
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how…
Google Maps ‘Doctor Who’ Easter Egg Lets You Explore TARDIS
If you're a big fan of "Doctor Who", then you'll love the new Google Maps Easter egg. When you go to the…
Google Puts Local Ads on the Maps App
For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed…
Local Search: How to Rank on Google in 2013 [Survey]
Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the…
Google Shows Reviews in New Search Overlay, Offers ‘Perks’ to Reviewers
When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those…
Matt Cutts: Be Careful About How You Choose Your ccTLDs
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need…
Google Relaunches the Zagat Experience on the Web and for Mobile
Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone.…
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow…