Local.
Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter…
Fine Tuning Your Local Keyword Research Using Google Trends
Local keyword research is often tricky due to low query volumes. And if you're just starting out, you may not have analytics…
Google Street View Takes You Into CERN
"We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek…
How Will Voice Search Change SEO for Local Stores & Global Enterprises?
Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize…
The Future of Local Search: 5 Layers of Local
Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing…
How to Build Links With Location Relevance
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most…
Why Local PPC Needs Call Tracking
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show…
Google Places for Business vs. Google+ Local
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't…
International SEO: Top-Level Domains, Subdomains & Subdirectories
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your…
Yelp Gets Bad Reviews From Small Business Owners in Los Angeles
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to…