Local.
Can Google Maps Find $3 Billion Treasure As Well As New Porsches
Add treasure hunting and new car previews to the list of benefits from using Google Maps. A court case in Texas about access to a possible $3 billion…
Google Product Search + Mobile = The Future?
On the whole, 2008 will be remembered as the year of the iPhone revolution. This game-changing mobile device is opening eyes to…
User Ratings and Reviews: Join the Conversation
Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is…
CitySquares.com to Begin National Expansion
CitySquares.com began as an online neighborhood community site for 7 neighborhoods in Boston. Over the summer, they expanded to include New England…
Searching for Something to Watch
TV and search are converging. Finding something good to watch could soon be more like online search, and less like browsing through…
Local Video Ads Come to Local.com
Local search site Local.com has integrated local video ads throughout its site. Initially the ads will come from Jivox, an online local…
Citysearch Rebuilds Site with a More Social, Local and Mobile
Citysearch appears to be going for the jugular with its newly rebuilt site. While many sites add a little social here and…
Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline…
MapQuest Updates Widget and Local Content
MapQuest has a few noteworthy updates to its widget and local content. First up, the widget has the following updates: The Maps…
The Future of Online Ads: Location, Location, Location
Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search…
Making the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they…
Search Engines Top Source for Local Search
When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey…
When will ROBO’s Time Come?
"Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of…
Google Maps Adds Comprehensive NYC Transit Directions
Riding the subway, hopping the ferry, and catching the train just got easier in the New York City metropolitan area. Google Maps…
Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to…
Street View and Walking Directions Added to Google Maps for Mobile
Google has added Street View and walking directions to its mobile maps. This will be especially useful for those of you lucky…
Google Adds Some Cities to Georgia Maps; Still Can’t Find Abkhazia
Recently, I examined various online maps for their ability to provide data in the country of Georgia, a Caucasus state which was…
For Local Search, It’s All About the Online-Offline Gap
The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume…
MapQuest Partners with Citysearch for Comprehensive Search Results
In February, AOL announced a partnership with Citysearch to distribute its data across its network. Now, MapQuest has announced that it is…
6 Tips for Aligning Your National, Local SEM Efforts
The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their…
CitySquares.com is Fastest Growing Search Site
Hyper-local search site CitySquares.com is the fastest growing search site, according to Quantcast. Launched in 2005, focusing on Boston, CitySquares opened up…
Microsoft’s Live Maps Schools Google, Yahoo, Ask and AOL in Georgia Mapping
If you’ve been keeping up with the conflict in South Ossetia, perhaps you were curious about where the contentious events were occurring.…
Superpages.com Parent Idearc Media Partners with HelloMetro’s Network of 1500+ .mobi Sites
Idearc Media, which owns Superpages.com and publishes the Verizon Yellow Pages, has announced an advertising partnership with .mobi network HelloMetro. The two…
Top 10 Yellow Pages Searches According to Yellow Pages Association
In 2007, 3.8 billion searches were conducted on yellow pages sites as well as the local listings they provide to search engines…
Universal Thoughts on Local Search
Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and…
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