Local.
Yahoo Updates Its Local Search Results
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become…
Yelp CEO Confirms Sting Operations to Clean up Paid Reviews
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat…
Yelp: Court Ruling on Anonymous Customer Reviews ‘Could Have a Chilling Effect on Free Speech’
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a…
4 Local Search Tactics That Will Matter More in 2014
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare;…
9 Things You Must Update When Moving Your Business Location
If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to…
6 Ways to Accelerate Your Local SEO Success in 2014
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase…
Localization for International Search Engine Optimization
Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While…
Expanding from Local to National SEO with Google Trends
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local…
Pinterest Explores Local Marketing with ‘Place Pins’
"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places…