Local.
Converged Media Requires Converged Metrics
A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit…
ypSearch Marketplace Brings Programmatic Local
A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing…
Mobile Search Spend Share to Reach 83% by 2018
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously…
Brands Boost Conversions With Google Shopping Campaigns
Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from…
Does Yelp Really Matter?
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
SMBs Benefit From New YP PPC Local Search Feature
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Optimizing Local SEO Strategy for Multi-Location Businesses
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have…
Apps Could Be an Innovative Approach to Local Search
Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and…
Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of…
Apple Pay Could Mean Shoppable Paths for Mobile Search
A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a…