Local.
5 Reasons Small Business Should Love Local SEO
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious…
Geolocation Changes Google Keyword Rankings 69% of Time [Report]
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for…
3 Hyperlocal Networks SMBs Should Partake In
The jury is very much out on hyperlocal. Why should small and medium-sized businesses bother? Because you can establish a genuine voice…
Inbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole…
Link Building for Local Search
Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help…
Foursquare Adds Local Updates From Businesses
Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad…
4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by…
Google Indoor Maps Now Available on Android Phones in UK
Google has finally brought its indoor mapping service to the UK, after launching it in the U.S. last November. Available now on…
Bing Maps Adds Thousands of Venues
Aided by Nokia, Bing has added thousands of "Venues" to its mapping offerings to help users in North America, Europe, and Asia…
30 Free Ways To Market Your Small Business Site
In marketing, sometimes "free" is too good to be true. But sometimes, free is good. Looking to market your small business online…
5 Multilingual SEO Tips & Best Practices
Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of…
Google Maps UK River, Canal Routes
Google is undertaking the project in conjunction with the Canal & River Trust, which is responsible for the UK's water systems, and…
How Big Data is Fundamentally Changing Local Search
Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard…
Bing Adds More Yelp to Local Search
Bing and Yelp are teaming up to provide more local information. Bing's U.S. users will see significantly more Yelp data included directly…
UK Reopens Google Street View Wi-Fi Investigation
The Information Commissioner’s Office (ICO) has reopened its investigation into Google's Street View Wi-Fi collecting in light of recent revelations that the…
Switzerland Relaxes Rules for Google Street View
A Swiss court has relaxed the privacy and anonymization requirements being placed on Google's Street View service. Google won't need to guarantee…
Google Plans for 3D Cities, Trekker View & Offline Maps for Android
Google has unveiled plans to further increase the scope and coverage of its mapping tools, including flying planes over cities to create…
Google Planning New Small Business Service as Part of Local Revenue Push?
Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business…
Google+ Local to Replace Places as Google Makes a Play for More Mobile Ad Dollars
Google has announced that their new Google+ Local program will see Places Pages replaced, across search, social, Maps, and mobile. It’s part…
5 Essential Components of Localized Marketing Strategy for National Brands
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should…
CIVETS: New Global Marketing Opportunities in Emerging Economies
Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa are regarded as the next wave of emerging economies. Marketing opportunities are there for…
Baidu Paid & Organic Search Starter Guide
How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the…
Cube Turns Google Maps Into Puzzle Game
First there was Google Play. Now you can play Google Maps. Google has released Cube, a Google Maps-based game where you take…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours.…
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